Vivobarefoot Ad Campaign

As part of my coursework at DCTC, I created a full advertising campaign for a brand of my choice. I chose Vivobarefoot because their barefoot shoes require educating consumers, not just selling shoes but explaining why they matter.

Creating this campaign, I used X-rays from studies on barefoot shoes and made an image composite which I used as an element across different ad layouts. VivoBarefoot’s “move the way nature intended” targets health-conscious consumers. My campaign visually highlights the impact of traditional footwear on foot health and positions VivoBarefoot as a bold, science-backed alternative.

Software Used: Photoshop, InDesign