Crown Meadows Branding

Crown Meadows is a fictional winery based in Goldendale, Washington. Created as part of my coursework at DCTC, this project focused on making a full rebrand for the company including logos, color palette, brand elements, and product packaging. I aimed to convey a modern but elegant identity with a nod to the company’s Spanish origin. It aims to attract a younger and more trend conscious consumer.

Inspired by the symmetry and patterns of Spanish tilework, I designed a brand mark that combines the forms of a crown, and a flower stylized in Spanish tile shape. I chose a serif typeface for both their logo type and body type because of its elegant but timeless look and its legibility across different sizes and mediums The color palette pairs navy blue and brown with a beige patterned background, reflecting Crown Meadows’ mission to blend Spanish tradition with contemporary design. I applied the brand system to wine bottle labels, business cards, and additional mockups, following a comprehensive brand guideline I created

Software Used: Illustrator, InDesign, Photoshop