Amsterdam Tourism Branding

Amsterdam’s scenic canals, historic architecture, and vibrant cultural scene make it a must-see destination for tourists. For this school project, I created a full tourism brand identity for the city, applied across a map, presentation deck, and product mock-ups.

The logo is a geometric representation of one of Amsterdam’s iconic canal bridges. Their new color scheme is a vibrant orange representing the warm bricks of their canals and the blue represents the water which is the lifeblood coursing through their city. Finally, at the end of their word mark is an orange accent period giving a pop of color and ties the typography into the logo.

Software Used: Illustrator, Photoshop, Blender 3D