Little Monsters Branding

Little Monsters is a student branding project for a fictional children’s clothing boutique in Minneapolis, Minnesota. As part of this assignment, I developed a full brand identity for this client, including logos, an impactful blue and green color palette, approachable typography, and other playful brand elements.

I designed the brand with the goal of creating a lighthearted, playful tone while keeping recognizability and legibility across different sizes and mediums. I also developed comprehensive brand guidelines featuring logo variations, usage examples, and sample imagery.

Software Used: Illustrator, InDesign, Photoshop